Background : Oskaskrín is a leading experience gift card company in Iceland, with a strong B2B footprint and convenient availability in boxes at major grocery stores. Known for delivering memorable gift experiences, Oskaskrín sought to expand its electronic gift card offering for corporate gifting and to automate cross-channel operations to boost efficiency and scalability. The company partnered with Passcreator to leverage capabilities through the Passcreator Retail Suite, enabling seamless electronic gift card sales, automatic delivery, and streamlined partner settlements across hotels and restaurants when cards are redeemed.

Challenge : As competition in the electronic gift card market intensified, Oskaskrín needed a robust B2B electronic gift card solution that could scale quickly for corporate gifting. Companies required a fast, reliable way to deliver gifts to employees and contractors, including seamless distribution through third-party retailers. In addition, manual processes for activating gift cards, tracking redemptions, and paying partner venues created labor-intensive operations and reconciliation challenges that hindered growth.

Solution:  The collaboration with Passcreator delivered Gift to Wallet via the Passcreator Retail Suite, enabling Oskaskrín to sell electronic gift cards to B2B customers and distribute them through partner retailers with ease. The solution included online gift card sales with instant wallet delivery and automatic activation, coupled with automated settlements to hotels and restaurants upon card redemption. Wallet-based experiences were extended to customers and corporate buyers, with provisioning for employee and contractor passes. The Retail Suite also supported ongoing innovation, including the launch of new gift card offerings such as gjafabref.is, built on the same platform.

Implementation:  With the Passcreator Retail Suite in place, Oskaskrín began selling electronic gift cards online, delivered automatically to buyers’ wallets, while continuing to offer physical gift cards in boxes through partner channels. The implementation integrated POS systems and retailer networks to ensure automatic activation on purchase and seamless redemption at partner venues, eliminating many manual steps. Automated settlements to hospitality partners upon redemption reduced reconciliation effort and improved cash flow. Wallet passes were issued for employees and contractors to simplify corporate gifting and project-related purchases. The team also introduced gjafabref.is, a new gift card product leveraging the Retail Suite’s capabilities, with plans for additional use cases in the future.

Outcome: The launch of electronic gift cards has been met with enthusiastic reception, reinforcing Oskaskrín’s leadership in Iceland’s experiential gift card market. Automation across activation, redemption, and partner settlements substantially reduced labor requirements and error-prone manual processes, enabling scalable growth. The enhanced wallet experience and seamless third-party distribution strengthened Oskaskrín’s partner ecosystem, driving higher adoption rates among corporate clients and retailers alike.