Background: BYKO Hardware Store, a leading provider of hardware supplies in Iceland, has established a strong presence with five locations across the country as well as a powerful online presence. Recognized for its commitment to customer service and quality products, BYKO continuously seeks innovative ways to enhance the shopping experience for its clientele.

Challenge: With increasing competition in the hardware retail market, BYKO recognized the need to strengthen customer loyalty and engagement. Traditional methods of customer retention were falling short, as consumers sought more personalized and rewarding interactions with brands.

Solution: To address these challenges, BYKO partnered with GAMECHANG3R to launch the BYKO Plus loyalty program. This initiative allows customers to earn BYKO points by authenticating their purchases both in-store and online. These points can be redeemed for future purchases or converted into Icelandair points, creating an attractive incentive for repeat business.

Implementation: Following the implementation of the GAMECHANG3R Gift to Wallet solution, BYKO expanded its capabilities by enabling the online sale of gift cards. Additionally, B2B and C2B clients can now apply for credit and monthly billing directly through BYKO, ensuring a seamless transaction process. Companies can log into BYKO’s website, apply for an account, and issue Wallet passes for their employees, which contractors often utilize to make purchases at BYKO’s stores for projects.

Moreover, BYKO successfully offers pre-printed gift cards in-store, which customers can later register to their wallets, alongside the option for customers to purchase gift cards electronically via the Gift to Wallet solution. Businesses wishing

to buy BYKO gift cards for holiday gifting can do so in bulk, with the ability to personalize messages and have them delivered electronically to their employees.

With the Gift to Wallet solution, BYKO has also gained a new marketing channel to push offers and custom messages to their customers using Wallet Push notifications, both in general and location-based, enhancing engagement and driving foot traffic to their stores.

The integration of the loyalty program and the Gift to Wallet Dynamics AX plugin streamlined the rollout, allowing for easy incorporation of these enhancements. Collaborations with Dynamics AX partners M7, who developed the point-collection system and complete integration with Gift to wallet, and Overacast, which optimized the customer interface on BYKO’s website, were essential in implementing these features smoothly.

Outcome: The launch of BYKO Plus has been met with enthusiastic reception, with thousands of customers signing up within the first day. This initiative has not only deepened BYKO’s engagement with its customers but has also positioned the brand as a leader in the Icelandic hardware retail space. BYKO continues to demonstrate its commitment to meeting evolving customer expectations through innovative solutions that foster long-term loyalty.